We create and evolve Direct-To-Consumer brands with X-factor.
Advanced, clean, effective nutrition innovations.
For optimal human health, wellbeing and performance.
Through our biotech arm, we invest directly in research and development of the key nutrition technologies that power our brands' formulations.
We also support independent University studies to prove the efficacy of our products and help us continuously improve. Our R&D strategy puts the X in DTCX.
The DTCX philosophy is to prioritise purpose above all else. We exist to help advance human potential. And don't create anything we don't wish to use ourselves. That's just how we roll.